At Ahrefs, we enjoy creating unique images to illustrate our concepts or showcase data. Here’s an example:
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And even in a “boring” niche like SEO, our images still get tons of engagement on Twitter:
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We have in-house illustrators who create all our images. But you don’t have to go all fancy like us.
With tools like Canva, creating shareable images isn’t as difficult as it was before. And if you have the budget, you can find good designers on marketplaces like 99Designs.
If you’re in a visual-heavy niche like cooking, you don’t even need illustrations. Grab your smartphone, take a few photos, and your social shares may go through the roof—especially on networks like Pinterest.
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If you have absolutely no talent for drawing or designing like me, don’t forget that “ugly” artwork can still stand out. Just take a look at Tim Urban’s illustrations from WaitButWhy:
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Will these be on display at the British Museum any time soon? Probably not.
Are they unique, distinct, and memorable? Definitely.
Don’t let your individual design skills (or lack thereof) stop you from creating highly shareable images.