The founder of Qudian, Luo Min, sat at the table and displayed a package of pre-made pickled fish with the "QUDIAN" logo. In the live broadcast for several consecutive days, Luo Min has already tasted the small fried pork, boiled pork slices and steamed pork, and is praised by fans as the most delicious CEO. At the same time, Luo Min also madly called on Bao Ma to join in the live broadcast room, claiming that as long as Bao mothers open a pre-made food store a few hundred meters away from the community, they only need to sell 50 dishes a day, and they can easily earn thousands of dollars per month. income.
In the live broadcast on July 17, Luo Min, who used Internet thinking to the extreme, redefines the ecological gameplay of Douyin's live broadcast room with the ability to use money. The cumulative number of viewers reached 95.87 million, and the cumulative b2b data sales exceeded 250 million yuan. The daily increase of fans is nearly 4 million. To this end, Luo Min swept the opening and streaming advertisements of Douyin and Weibo, and invited stars Jia Nailiang and Fu Seoul to guide the live broadcast, and also gave out iPhone 13 to 500 fans. After breaking out of the circle, Luo Min's choice was to strike while the iron was hot. On the afternoon of July 18, at Tianyuan Hotel in Xiamen, Qudian held a grand conference on the brand strategy of pre-made dishes.
Luo Min announced the pre-made dishes slogan - dishes for family members. The most fantastic scene is that Luo Min once described the purpose of entering prefabricated dishes in a short video: "I have already been financially free, why do I still make (prefabricated dishes)? Because of the great social value, it can save everyone time. Accompanying the family is a great virtue." Four years ago, no one believed that the company, which started with campus consumer loans, had "social value". At that time, Luo Min was troubled by the overwhelming negative reports. In the eyes of users,