Virtual reality (VR) has been a major topic of popularity in recent years around the world. From VR to the metaverse, people have been searching for how to create a perfect experience in the virtual world. Therefore, the marketing potential of virtual reality is becoming more and more difficult to ignore.
Whether it's using it to view a potential new home without ever leaving the couch, or exploring a popular scuba diving spot without a drop of water, the possibilities are endless and exciting.
Virtual reality offers a new and exciting way to present content. Now more than ever, there is a need to differentiate yourself from your competitors and deliver content that excites, inspires and impacts. This is a great opportunity to create differentiation.
With VR content, the storytelling is immersive and the information more impactful. An experiment conducted last year showed that VR drives interaction and empathy more than traditional video. These factors make virtual reality a powerful weapon in a marketer's arsenal.
Yet despite the clear advantages of VR, businesses remain hesitant to dive in. In addition to the question of cost and accessibility, there is a more telemarketing list fundamental question of discoverability: Can VR content be found using a search engine? Is it even possible to optimize virtual reality content for search?
The good news is that the idea of search-optimized VR isn't as foreign or impossible as you might think.
Increasing VR Accessibility
While many believe the technology is still in its infancy, virtual reality has changed a lot over the past few years. This is due to some handy and practical innovations from Google to increase accessibility and ease of use. Notably, in 2016, Google introduced VR View, which allows users to embed 360-degree VR content in desktop and mobile and native applications.
One of the main reasons why companies fail to embrace technology is a misunderstanding of its accessibility. No, you don't need an Oculus Rift to experience VR content. Actually you don't need anything. By simply adding an iframe, VR content can be embedded into a website, and anyone can get the benefits it has to offer.
Now on your phone, you just need to spot a 360-degree VR video in your Facebook feed, wave your phone in the air, and you're engaged in the virtual reality world. For a more immersive experience, a simple Google Cardboard headset will suffice, or go a step further with Daydream, a more powerful version but without the Oculus Rift's huge price tag.