If you’re a marketer who wants to start capitalizing on the meteoric number of searches that take place on Google every single day, and simultaneously generate the awareness you need to increase your ROI, then there’s no time like the present to start harnessing the power of Google Ads.
There are so many marketing tools and methods Cork Kids Bicycle Shop out there, so it can sometimes be hard to determine which is a good fit for you and your business – but, with the help of an adept Google Ads specialist and an in-depth checklist, you can’t go wrong when using Google Ads.
Google Ads is Google’s online marketing platform which helps you create online ads to reach audiences that are interested in the products and services you provide. This platform runs on a Pay-Per-Click (PPC) model, meaning you have to pay every time a visitor clicks your ad.
So, whether you work for a Google Ads company or a PPC agency, here’s a simple guide on everything you need to know about how to ‘do’ Google Ads.
Google Ads How-to “Do” Steps
Learn a Number of Key Terms & Phrases
Whether you’re researching if Google Ads are right for your business, or preparing to set up your first campaign, it’s important to get to grips with some key terms and phrases. These include:
Keywords – Keywords are the words or phrases that people type into Google on a regular basis, which then trigger your ad to appear on their devices. When you or your trusted PPC management team set up any Google Ads campaign, you need to select a list of keywords that you think people might search for when they want to locate your product or service.
Bid/ Bidding – A bid is not so much a monetary value, but rather the maximum amount you want to spend when someone clicks on your ad. It’s important to get this figure right, or at least as close to what you want to spend as possible.