In a recent report by Sprout Social, it was found that brand personality on social media affects consumers' purchasing decisions. Respondents said they wanted a more honest, friendly and helpful brand persona on social media rather than sarcastic and politically correct comments. Behaviors that consumers expect from brands on social networks How a company uses sarcastic comments to Phone Number List engage and produce viral content Still, Wendy's has earned a solid reputation on Twitter.
From burying a troll at the Phone Number List mere suggestion that his meat was frozen to throwing shade at his burger rivals, snark has become such a specialty for the fast-food chain that you'd expect half to see it listed alongside burgers and fries on the value menu. 10 Common Social Media Marketing Mistakes Download FREE Resource - Guide to 10 Common Social Media Marketing Mistakes Our handy guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience.
Access 10 Common Social Media Marketing Mistakes Wendy's customer service on social media Wendy's social networks The latest person to benefit from Wendy's social media buzz is Carter Wilkerson, 16, of Reno, Nevada. The teenager asked Wendy's how many retweets he would need to win a year of free chicken nuggets. Not shy about taking on a challenge, Wendy's took the Phone Number List bait and hit it with a sarcastic response: 18 million retweets. At last count, Wilkerson's post had been retweeted more than 3.6 million times, breaking the previous retweet record set by Ellen DeGeneres. This monumental feat earned the young man internet fame and 12 months of free chicken nuggets. Wendy's Chicken Nugget Supply of the Year