When Pinduoduo moved from "outside the Fifth Ring Road" to Nasdaq, Kuaishou gained hundreds of millions of users outside the telemarketing list mainstream, and Qutoutiao quietly developed to 40 million DAU, "sinking market" or "emerging market" has become a trend in recent years. hot word. However, what many people ignore is that outside the Fifth Ring Road is the base of "Pinduoduo", but Pinduoduo will eventually have to complete a siege in order to occupy the center of the market and complete their second-stage leap. But this reverse development is not easy.
Pinduoduo's development model designed for sinking, as well as the deep brand imprint outside the fifth ring, the most important thing is telemarketing list to fight head-on with the opponents in the fifth ring, all for the sake of Pinduoduo. Moving to the city adds a lot of uncertainty. Slow companies and fast hands are becoming wolves After Kuaishou issued an internal letter in June this year, announcing that it planned to reach 300 million DAU before the Spring Festival, you can clearly feel that Kuaishou has accelerated its pace: Kuaishou not only wants to win more "old irons", but also expands users in first- and second-tier cities share.
A major change in the Kuaishou product side recently is that the up and down feed flow mode of the Kuaishou concept version test has been applied to the new version of Kuaishou products, and the original dual feed flow mode has been moved to telemarketing list the attention column on the second page. The dual feed stream mode more respects the user's choice, and the single feed stream that slides up and down focuses more on algorithm recommendation. Kuaishou hopes to accurately recommend more content to users with machine algorithms. At the content level, Kuaishou is also vigorously updating. For a long time, Kuaishou's feature is earth-flavored live broadcast, but how to make the overall content more trendy is the key to attracting users in the fifth ring.