The beauty of social media is that it allows brands to be part of the conversation in real time. Find out what's trending and think about what content you can create right away to drive users to your site. Testimonials from marketers embracing social media integration More than 5,000 marketers weighed in on the benefits of social media for their businesses in the 2016 "Social Media Marketing Industry Report" by Social Media Examiner. The top two benefits cited included increased exposure and traffic. In fact, improving search engine rankings was a popular concept.
From the report: benefits of social media Excerpt from “Social Media Marketing Industry Report 2016” Improved search engine rankings company employee list were most prevalent among those who have been using social media for a year or more, with more than 54% reporting an increase. At least 59% of those who invest at least 6 hours per week in social media marketing have seen improvements in search engine rankings. What type of involvement on social networks does it
take on a daily basis to see an impact on web traffic? According to the report, it is minimal: A significant number of over 79% of participants saw an increase in traffic occurring with as little as 6 hours per week invested in social media marketing. And those who used social media for 1 year or more reported significantly better results (73% reported benefits and more), compared to those with less experience. Your social media strategy starts here Social media (and digital marketing in general) is a bit like fishing. And to catch fish, there are two things you need to do: