The opportunities and dilemmas of strangers' social networking are almost obvious, and it is not easy to understand the logic. This article aims to share some of the author's thoughts on the dilemma of strangers' social products."
1. What are the fundamental problems that social products for strangers need to solve?
My answer is to address emotional hunger. In addition to practical value, Internet products should also consider how to provide the emotional value that users need.
Internet products bring people not only convenience in life, but also meet people's indispensable social needs; otherwise, social attributes will not become the core attributes that all platform products need to have.
Under the background of huge demand, special stranger social products came into being.
Compared with the social relationship chain of acquaintances, the social relationship chain of strangers is weaker. Compared with the precipitation of strong relationship chain and Tencent's dominant social platform for acquaintances, the social platform of strangers has more dimensions that can be expanded; and the target users of socialization of strangers Requirements can be roughly divided into the following points:
Need weak ties to meet social needs that strong ties cannot;
Get to know like-minded strangers and gain emotional resonance that is usually unavailable in acquaintances;
Eating sex is also the most primitive marriage, love and sexual needs;
Of course, users have more needs than these, but the core is the above three items: want to chat, make friends, want to fall in love; no matter which country email list social platform for strangers you choose to use, you must ask yourself whether you can meet the above three point demand.
2. How to classify the current social products of strangers?
According to the difference of target users and core services, it can be divided into several categories:
Face-to-face chat: Representative products such as Tantan and Momo, simply and directly through the "face value socialization" method, greatly improve the efficiency of users' selection of target objects; now there are also products such as Jimu, Slow, and Chaodian that are closer to young people The product of people dating culture emerges.
Voice chat: Soul is a well-deserved head product in this category. The process of how Soul stands out among the traditional social products of strangers will not be shown here, but it brings this kind of "faceless" friendship. The method undoubtedly gives the majority of users who are ordinary in appearance and not confident in their appearance a good space for making friends; new products such as Hertz and Clarke also have a large space for development.
Anonymous Chat: A good example is a jar made by a sterling silver teacher; this type of product has not yet appeared as a real head product, which is inseparable from the low controllability of anonymous products, and risks and opportunities coexist.
Innovation Chat: The most difficult category to classify, such products can provide users with some other functions besides social, or special target user groups, such as shimmer (social + audio), instant (social + content), Blued (Gay groups), etc. This type of product is characterized by high core user stickiness.
The above classification is only a rough classification. Social products are always a bottomless pit. Waiting for the latecomers to do further digging, of course, they may fall into the pit and die.
The social dilemma of strangers
Strangers seem to be socializing in a blue ocean, but there are many reefs underneath; and the current predicament, I think, has the following reasons:
1. "Look" instead of "Speak"
With the rise of short video platforms such as Kuaishou and Douyin, the daily activities of social products have been greatly affected - people's energy is limited; for most people, enjoying the content carefully prepared by others is better than spending money on their own. Time and energy are easier to socialize.