Every product is a member. Whether it is bulk sms service e-commerce, takeaway, video, music, or even Moji weather, they are all members. Why do you want to be a member? What value does membership provide? What is the nature of membership? How much profit can I bring from being a member? After thinking about the above questions clearly, we can understand the logic behind the members. In the same way, we can better apply our members to our own bulk sms service business and meet expectations. Users have costs, and they need to pay a price to enjoy value-added rights. The cost here is generally money, or the monetary equivalent of what the user pays on the platform. When it comes to costs, users will automatically stratify. Those who are willing to pay distinguish those who are unwilling to pay,
And those who are willing to pay a lot of money bulk sms service are those who are willing to pay little. (2) Cost is the process of transferring value There are many competing products on the market, and users vote with money. The voting process is a process of product approval. Only the value will be recognized, and the value that can make users pay is the real value. Therefore, cost is also a reflection of value to a certain extent. (3) Cost is the process of strengthening bulk sms service stickiness Users will not cherish free delivery without any cost, but as long as users pay money and have sunk costs of money, they will cherish it especially. Treasure can bring user stickiness, which is the user's internal driving force, driving users to use the product to ensure the purchase of equivalent or superior value.
To sum up, the first major feature of members is the bulk sms service user stickiness with cost. 2. Member is non-objectionable user discrimination Another obvious feature of membership is user discrimination. Discrimination is that different users are treated differently, with different benefits and different services. However, relying on the existing membership system, users generally do not dislike or even support it. (1) Users will spontaneously stand in line Membership is a bulk sms service way, a way of addressing discrimination. Take advantage of members and throw questions to users. The rights and interests of the product are there, allowing users to make their own decisions and make choices. At this time, users will spontaneously stratify and stand in line quickly. Everyone gets what they want and is happy. (2) The platform will remain fair Fairness is reflected in the fact that the product