Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium. From the marketer’s point of view, the meat lies in the fact that the email marketing return on investment is stellar; it boasts of returning $38 for every dollar invested, according to Litmus research. On average, a mid-sized business would spend $9to $1000 monthly on their email marketing needs if they self-manage their campaigns or $300-$500 monthly if they choose an agency. That said, how much should one invest in email marketing?
What are the factors that determine the amount you will be spending on email marketing? Let’s nail them down: How accurate is your email list? Your list must be organically grown and comprise of subscribers who have opted-in for your emails. Inactive subscribers on your list can ebb the results of your email campaigns. One needs to make sure to clean it up at regular intervals in order to get the best ROI from your email campaigns. There are tools available that can be used to identify invalid email addresses and inactive subscribers. You should consider Special leads investing in such tools. eting?
What are the factors that determine the amount you will be spending on Special leads email marketing? Let’s nail them down: How accurate is your email list? Your list must be organically grown and comprise of subscribers who have opted-in for your emails. Inactive subscribers on your list can ebb the results of your email campaigns. One needs to make sure to clean it up at regular intervals Special leads in order to get the best ROI from your email campaigns. There are tools available that can be used to identify invalid email addresses and inactive subscribers. You should consider investing in such tools.