Video is a strong storytelling medium: it may not only serve as a testing ground for your company's promotional campaigns, influential ideas, and experimental content endeavors, but it can also help you develop deeper, more meaningful interactions between your brand and its audience.
The value proposition of video
Videos are one of the most adaptable methods available to content marketers. Once you've made decent video content, you can cook it up, load it up, chop it up, and serve it up in a variety of ways.