Before going to the phone, email or web chat. More interesting is recognizing that users understand the expression of negative feelings as an effective vehicle to be seen and heard. A study by Peking University, cited by The New York Times, indicates that anger is the feeling that tends to reproduce more quickly in these scenarios. For brands, the c level email list terrain is not easy to manage. What is at stake is their reputation, an asset that is increasingly shaped by how they act on platforms such as Facebook or Twitter. In this regard, according to an investigation by Weber Shandwick and KRC Research, 85 percent of consumers build their opinions about companies based on how brands react to a crisis. Although the scenarios that the previous figures draw are well known by brands.
In this regard, according to an investigation by Weber Shandwick and KRC Research, 85 percent of consumers build their opinions about companies based on how brands react to a crisis. Although the scenarios that the c level email list previous figures draw are well known by brands, the truth is that the need to be and be part of consumers almost immediately has led more than one to make mistakes that more than benefit their levels of relevance and engagement, has put them in the middle of the controversy. Such is the case of Walmart, a firm that was recently the target of various criticisms.
After its community manager published a tweet mentioning Paul Walker, an actor who lost his life in a car accident in 2013.ommunity managers . What happened with Walmart makes it clear why. These spaces for social interaction have become one of the c level email list most powerful engines in the brand crises faced by different companies, as a consequence of the way in which audiences understand these spaces to relate to their brands. Social networks and complaints. The above phenomenon is supported by the results of some studies in this regard. According to a study by Echo Managed Services, 1 in 5 consumers use social networks as their preferred channel to communicate a complaint to the company.