Focus on being present when shoppers first start searching for ideas and inspiration. Informative search ads and compelling video content are great ways to showcase your products industry list for curious shoppers. 2) Tailor your creative to turn browsers into buyers We’ve seen how campaigns drive greater impact when they capture the right audience’s attention. Beyond just being seen, it’s more important to find shoppers who are most interested in your brand, showcase industry list your products in a way that speaks to their needs and interests, and ensure they have a clear-cut path to purchase.
We see this in our own data — TrueView for action campaigns that tapped into custom affinity audiences drove 30% higher conversion rates than other audience industry list home furniture brand Jotex is a great example. The brand not only tailored its video ads to in-market shoppers and people planning for major life events (like weddings or welcoming a new baby) but also used ad format to allow people to buy right from the video. Jotex ended up acquiring 10% more new industry list customers, which resulted in 25% more website transactions and a 22% increase in revenue. 3) Reassure customers at the point of sale Even when they’re in stores, many shoppers keep their smartphones handy to industry list make sure they’re making the right decision. Nearly half (47%) of SEA shoppers use digital to inform their purchase at the point of sale, and among those shoppers, 39% said they search on Google.
Think with Google Share While Search is shoppers’ go-to online resource while in-store, shoppers on the brink of buying also turn to e-commerce and brand industry list websites. For that reason, it’s more important than ever that retailers have quick-loading mobile sites with easy-to-access information and clearly listed product features. 4) Get in front of undecided shoppers Let’s consider another scenario at the point of sale: If shoppers try to look up a brand in-store but don’t immediately find a website or any online information, they might think twice about buying. In that industry list moment, every other brand in the same category has an opportunity to swoop in and capture the shopper’s wavering interest. “